Emeric leprince
SANAA : THE INTERACTIVE EXPERIENCE

SANAA

Brand guideline, Digital, Print

SANAA is a famous japan architecture agency founded by Kazuyo Sejima and Ryue Nishizawa in 1995. They participate to lot of main projects like EPFL's building in Lausanne, Dior's building in Tokyo or Valencia's MOMA. This campaign was made for a retrospective exhibition in "Cité du design".

For my project, I was fascinated by the minimalist approach and their manage of light in space. That why I use a window as a symbol of their work to involve the spectator into the their construction. Moreover, the choice of minimalist design using for the communication campaign is like a tribute to their works.